Monday, April 4, 2011
Lukie, Honey — I’m Your Father
Star Wars and 5 Other Latter-Day Children’s Pictures: In case you hadn’t noticed, the original Star Wars, or rather, Star Wars IV – A New Hope, is a children’s picture. It hasn’t been re-rated from PG to G by the MPAA, but it does seem to have been re-rated by our culture. Children, even pre-schoolers are consuming this movie with gusto and have created a new army of super-fans, junior division. The MPAA-described “sci-fi violence and brief, mild language” doesn’t form a serious barrier for a significant number of parents.
Consider the “controversial” content of the film: characters that are shot by lasers fall to the ground as in old-fashioned westerns; and it’s easy to tell the good guys from the bad; and young fans won’t make any disturbing connection between the final scene where Luke and Han get their medals and Riefenstahl’s Triumph of the Will. And they don’t seem to be bothered by the fact that Yoda is obviously a muppet. In fact, these fans likely count resemblance to Elmo as a plus. And the original Star Wars has a real princess in Leia, not the elected queen Amidala as in the last (first?) three installments.
Lucasfilms, in the kids section of their website, http://www.starwars.com/kids presents the world of Star Wars as a playful world inhabited by their branded Lego figures. I don’t need to point out that there’s a universe of Star Wars branded swag out there; always has been. Or that Lucas himself linked his profits from the original film not to box office but to the film’s merchandise. It’s simply that now when we acknowledge the film’s young audience, we mean five-year-olds, not ten-year-olds. My daughter dressed as Princess Leia this past Halloween and she wasn’t the only baby Leia in the local parade—not by a long shot.
It’s a fitting second life for what’s an enjoyable but not terribly complicated story. The wee people have spoken. And it’s part of a grand Hollywood tradition, the latter-day children’s picture. By this I mean films originally envisioned for a young adult to adult audience, but over the years have found a natural audience in the over-seven, under eleven set. This happens for any number of reasons: the years may have revealed a lack of subtlety in the story telling; or perhaps performances are mannered by today’s standards; or more likely the film’s controversial material is no longer culturally contentious. But none of these minuses seem to matter very much to kids if the story is well told. And parents may welcome the opportunity to share issue-driven films with their kids to teach simple, unequivocal lessons of character.
Here are five other latter-day children’s films:
Shane (1953, dir. George Stevens)
This film features Star Wars-level violence: people are shot; they fall to the ground. And there are a few bloody noses in punch-up scenes. Alan Ladd’s Shane takes an anti-violence stand, but don’t threaten his friends if you know what’s good for you. Jack Palance as gunfighter Jack Wilson is a none-too-subtle baddie who uses the techniques of a schoolyard bully to goad hapless farmers into fights they cannot win. The film leaves little unexplained, as characters constantly voice their motivations, agendas, and sub-texts. There’s even a scene where Shane and an evil cattle baron agree that the days of the gunfighter are over. When Shane stands up to Wilson, their fight functions as the last act of violence before peace can reign. And child actor Brandon De Wilde as Joey anchors the film in a child’s world.
The Magnificent Seven (1960, dir. John Sturges)
While we’re on the subject of Westerns, this film has always been the simpler, junior version of the longer, more thematically complex The Seven Samurai, the film upon which it was based. The Magnificent Seven opens as main characters take a stand against racial prejudice and follows the seven as they stand up for helpless farmers against bullying bandits. There’s no actual blood in the fight scenes, but things do get a bit raw when farmers and bandits mix it up with clubs and machetes. Seven’s Charles Bronson has a few memorable scenes with adoring local farm children. Bronson sets them straight: their devoted, hard-working dads (I’d say parents) are the real heroes.
To Kill a Mockingbird (1962, dir. Robert Mulligan)
The original poster for this film featured the warning, “Not suitable for children,” and the topic of sexual violence in Mockingbird demands parental guidance. But with that guidance, this film offers a very clear message against racial prejudice. The film depicts characters that are prejudiced as ugly, mean, ignorant, and violent; and characters that are free from prejudice are friendly, calm, likable, and kind. Atticus Finch (Gregory Peck) clearly explains why the haters are wrong. And young viewers will naturally latch onto the interesting child actors Mary Badham (Scout) and Philip Alford (Jem).
Mr. Smith Goes to Washington (1939, dir. Frank Capra)
This film was originally marketed as a “film for the whole family,” and today, younger family members can easily fly this plane solo. This film stands as a primer on how our system of government works: how bills are introduced; how protocols and rules of order are used to further or shut down arguments; and how self-serving and downright dishonest politicians can hide behind the public face of their political parties. Throw in lessons on mass-media manipulation, squelching the voice of the opposition, and the crafting of public consent. An army of young boys tries to help James Stewart’s Jefferson Smith get the truth to the people. It wouldn’t hurt today’s kids to understand how a filibuster works. Enough said.
The Grapes of Wrath (1940, dir. John Ford)
This movie is a gentle adaptation of Steinbeck’s book about Depression-era, dust-bowl sharecroppers, and ends on a note of hope. This bleak but dignified portrayal of the lives of poor migrant workers sends the simple message that the disadvantaged have a tougher time in life in every way imaginable. The deck is stacked against the Joad family, yet their honesty and humanity never fail them as they manage to help people even less well off than themselves. The extended family includes a young son and daughter who get discounted candy in a touching scene set at a diner. We see a community with a heart. We’re all in this together.
Friday, April 1, 2011
I Liked You Better As a Stick Figure
The critics generally agree that the film, Diary of a Wimpy Kid 2: Rodrick Rules, is a disappointment. Mind you, it’s currently number one at the box office. The popular book series and first film that grossed over $62 million in 2010 vitually assured an audience for a sequel. To short-hand the franchise: funny books; lame movies. And the most-repeated criticisms of the movies—they lack dramatic arcs, they’re too episodic—are not problems at all … if you’re a book. At best, Rodrick Rules is so-so. You want it? Grab it.
My beef is that something precious is lost in the translation from these books to movies. And that something is a stick figure; to be specific, the supposed-to-be-kid-drawn illustrations from the book series.
To my mind, Greg is the figure on the left; not the right.
Nothing against child actor Zachary Gordon; I wish him success. I just wish it wasn’t at the expense of the expansive, clever, drawn figure millions have come to know and care about.
What’s wrong with a story living exclusively on the pages of a book? The illustrated Greg is every kid but Zachary Gordon’s Greg is specific and fixed forever as a particular living kid. And that weakens the impact and accessibility of the Wimpy Kid stories.
I know—there have been countless (and I mean countless) instances of drawn characters successfully translating to live-action cinema. But Batman, Superman, Spiderman, Ironman—I’m at risk of carpal tunnel here—and the X-Men are realistically drawn with human proportions; and a lot of the panels from their comics bear a striking resemblance to cinema story boards.
Movies aren’t better. They’re just different. Many adaptations from book to film only exist to milk a cash cow. Since nobody else is defending the identity of these drawn figures, I’ve taken the cause upon myself.
While we’re on the subject, this is The Grinch.
And that’s The Grinch on the left; but not on the right.
My beef is that something precious is lost in the translation from these books to movies. And that something is a stick figure; to be specific, the supposed-to-be-kid-drawn illustrations from the book series.
To my mind, Greg is the figure on the left; not the right.
Nothing against child actor Zachary Gordon; I wish him success. I just wish it wasn’t at the expense of the expansive, clever, drawn figure millions have come to know and care about.
What’s wrong with a story living exclusively on the pages of a book? The illustrated Greg is every kid but Zachary Gordon’s Greg is specific and fixed forever as a particular living kid. And that weakens the impact and accessibility of the Wimpy Kid stories.
I know—there have been countless (and I mean countless) instances of drawn characters successfully translating to live-action cinema. But Batman, Superman, Spiderman, Ironman—I’m at risk of carpal tunnel here—and the X-Men are realistically drawn with human proportions; and a lot of the panels from their comics bear a striking resemblance to cinema story boards.
Movies aren’t better. They’re just different. Many adaptations from book to film only exist to milk a cash cow. Since nobody else is defending the identity of these drawn figures, I’ve taken the cause upon myself.
While we’re on the subject, this is The Grinch.
And that’s The Grinch on the left; but not on the right.
Labels:
Batman,
Diary of a Wimpy Kid 2: Rodrick Rules,
Ironman,
Spiderman,
Superman,
The Grinch,
X-Men,
Zachary Gordon
Thursday, March 31, 2011
Yay! The Commercials Are On!
“Mom/Dad, I want (fill in the blank) that I saw on (media du jour)!!!!”
Marketing to kids is nothing new. Anyone who’s grown up in the era of television can sing the jingles for every sugar-coated cereal ever promoted. Anyone remember “oot-fray oops-lay”?
But 21st century parents must deal with exponential message proliferation. That free version of Angry Birds you use to appease the 8-year-old in the car carries a link in every frame. Product placement is intrusive. A character on a recent episode of Chuck quoted Subway’s pitch for a new sandwich verbatim.
How can you shield your child from the barrage? Truth is, you can’t, unless you’re willing to quarantine her; easy when she’s a baby; but increasingly hard in the pre-school years; and all but impossible after that.
A more effective strategy is immunization. It’s possible to message-proof your child. This strategy worked in my house:
• Watch commercial TV--broadcast, Hulu, cable--with your child. Don’t skip the commercials. Instead, ask, “What do you think that commercial is about?” Explain that ads are specially made to make us want things we don’t really need. It’s better for us to figure out for ourselves what we need, and work hard for those things that matter. Talk about product placement, and point it out every time you see it. “Spot the Product Placement” can be one of the best family games ever.
• Take your child shopping. Online or in the store, share your reasons for your choices. Look for every opportunity to remind her of the commercial she saw or the toy ad she found in the Sunday paper. It’s amazing how quickly even pre-schoolers learn that there are people who want us to want things, and we get to decide.
• Let you child see commercial influences in your own choices. I’m a brand loyalist. I buy Sony electronics, wash our clothes with Tide, have finally settled on Hondas or (used) Volvos for our driving needs. My kids know what brand values are, that they appeal to emotion and represent a product or service in its best light. They also know that I back up my emotional purchase decisions with research, and try to make informed purchases that also please me and the family.
Talking your child through commercials is the easiest way to foster responsible, informed consumerism. If you think of your child’s “I want that” as an opportunity for conversation and learning, you can make marketing and advertising literacy part of their basic skills set. Let me sum it up with a catchy jingle. Umm … maybe not. -- Jan Hames
Jan Hames is a marketing and communications professional in Austin, Texas. Her current interest is healthcare reform.
Marketing to kids is nothing new. Anyone who’s grown up in the era of television can sing the jingles for every sugar-coated cereal ever promoted. Anyone remember “oot-fray oops-lay”?
But 21st century parents must deal with exponential message proliferation. That free version of Angry Birds you use to appease the 8-year-old in the car carries a link in every frame. Product placement is intrusive. A character on a recent episode of Chuck quoted Subway’s pitch for a new sandwich verbatim.
How can you shield your child from the barrage? Truth is, you can’t, unless you’re willing to quarantine her; easy when she’s a baby; but increasingly hard in the pre-school years; and all but impossible after that.
A more effective strategy is immunization. It’s possible to message-proof your child. This strategy worked in my house:
• Watch commercial TV--broadcast, Hulu, cable--with your child. Don’t skip the commercials. Instead, ask, “What do you think that commercial is about?” Explain that ads are specially made to make us want things we don’t really need. It’s better for us to figure out for ourselves what we need, and work hard for those things that matter. Talk about product placement, and point it out every time you see it. “Spot the Product Placement” can be one of the best family games ever.
• Take your child shopping. Online or in the store, share your reasons for your choices. Look for every opportunity to remind her of the commercial she saw or the toy ad she found in the Sunday paper. It’s amazing how quickly even pre-schoolers learn that there are people who want us to want things, and we get to decide.
• Let you child see commercial influences in your own choices. I’m a brand loyalist. I buy Sony electronics, wash our clothes with Tide, have finally settled on Hondas or (used) Volvos for our driving needs. My kids know what brand values are, that they appeal to emotion and represent a product or service in its best light. They also know that I back up my emotional purchase decisions with research, and try to make informed purchases that also please me and the family.
Talking your child through commercials is the easiest way to foster responsible, informed consumerism. If you think of your child’s “I want that” as an opportunity for conversation and learning, you can make marketing and advertising literacy part of their basic skills set. Let me sum it up with a catchy jingle. Umm … maybe not. -- Jan Hames
Jan Hames is a marketing and communications professional in Austin, Texas. Her current interest is healthcare reform.
Labels:
advertising,
Angry Birds,
Chuck,
Honda,
marketing,
product placement,
Subway,
television,
Volvo
Tuesday, March 29, 2011
Remembering Elizabeth Taylor in "National Velvet"
One of the more amazing aspects of Elizabeth Taylor’s story is just how long a career she enjoyed. She began making movies at age ten in 1942 and by 1944 starred as plucky Velvet Brown in Clarence Brown’s National Velvet. This picture has a lot to offer today’s young viewer. Velvet is a hard-working, horse-loving gal. And after she’s dealt the ruling that—as a female—she could not jockey her horse in the Grand National Steeplechase, she lops off her hair and rides as a boy. Velvet ultimately gives up a chance at fame for herself and her beloved horse, The Pie, because—you heard me right—it wouldn’t be so great for the horse. Velvet was strong, thoughtful, and kind; she had character. And any parent of any era would be proud of such a daughter. The movie gives surprisingly modern messages to girls: the sky’s the limit; and barriers are there to be busted wide open.
National Velvet also resonates in the depiction of a refreshing and unusual mother-daughter relationship. Anne Revere as Velvet’s mother is a strong, centered, calm woman who speaks to Velvet with so much respect, it’s almost jarring. She’s not a touch-feely, cover-you-in-kisses screen mom, but a compelling mentor to a young girl on the verge of becoming a woman. Mrs. Brown never talks down to Velvet or pulls her punches; and she never loses her temper. She’s the picture of the wise center that holds the family together. I always loved the fact that her character was a famous channel swimmer in her day, but doesn’t live in the shadow of her former glory. And young Liz holds her own in her scenes with Revere, a character just as strong as mom. As Velvet, the bright-eyed, vibrant Elizabeth Taylor is the promise of the grand star she was to become.
On a side note, Hitchcock favorite Farley Granger just passed away. Granger had a wonderful turn as Niels, the tempestuous ballet master in Charles Vidor’s 1952 film, Hans Christian Andersen. It’s an adorable, singable musical that puts children at its center in a not-at-all accurate but entertaining bio-pic. The film can be seen in its entirety at Fancast.com.
Monday, March 28, 2011
Squares One and Two: Work Hard; Be Nice
That’s the motto (and teaching philosophy) of a personal hero of mine: Rafe Esquith, subject of Mel Stuart’s wonderful 2005 documentary, The Hobart Shakespeareans. I wish every parent would see this. The documentary follows Rafe who teaches fifth grade in a troubled Los Angeles school district as he inspires and leads his students to greatness. He challenges his students to take on difficult texts by directing them in Shakespeare plays. He leads them into ethics lessons suggested by Huck Finn. He raises money to take them on cross-country trips to broaden their horizons and give them a glimpse of a better life. At the end of the day, Rafe’s philosophy is simple: work hard and be nice. You won’t soon forget the sight of Rafe’s students IN TEARS on the last day of school. Perhaps they suspect few people in their lives will ever care this much again. I like to look at this video to recharge my batteries certainly as a teacher but mostly as a parent.
I lean toward media that supports the basic premise that by working hard and being nice, you can achieve much, probably everything you could ever desire. I guess I’m the opposite of the Tiger Mom, as I place success in personal relationships on a better than equal footing with professional and scholastic success. But I suppose the backlash Tiger Mom received suggests I’m not alone in this opinion. As I continue this exploration, I will examine the new and the old and invite you to join me in the conversation.
Subscribe to:
Comments (Atom)











